[INFOGRAPHIC] Basic Small Business Marketing: How to get your home page right!

Nothing gets more basic for small business marketing strategies than a website. But, is your home page “spot-on” for lead generation, conversions, calls and sales?

Small Business Websites and Conversions

There are a few primary goals for a home page. For small businesses and microbusiness dealing with services and service-based industries, these are:

  • Create conversions (calls or emails)
  • Validate knowledge and expertise
  • Provide links to further information
  • Provide links to services and products

The best result of a home page is a conversion. Meaning, a new customer is on your website (from advertising, marketing, word of mouth, whatever), and then calls you, emails you or opts in for a lead capture form.

One issue I have found with small businesses, specifically with many service industries, is that many (nearly 50%) of small businesses don’t even have a website.

I looked at this in my most recent article here and “HVAC Marketing Strategies: How are HVAC customers finding you?” from LinkedIn.

How can you use the following information for more business?

By using the infographic below, you can edit 10 parts of your home page for better conversions. In the end, these simple 10 areas will give you better results for your business website.

What are these ten areas?

Basic Small Business Marketing: How to get your home page right!
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Is your small business or microbusiness marketing strategy on point when it comes to your website? What about your home page design?

Bonus: Download your free small business digital marketing guide and your business can see a 500% increase in traffic (and more). Includes 2 bonus tips not found in this article.

Summary
[INFOGRAPHIC] Basic Small Business Marketing: How to get your home page right!
Article Name
[INFOGRAPHIC] Basic Small Business Marketing: How to get your home page right!
Description
Is your home page optimized for conversions, lead generation and sales? Today we look at a basic small business marketing strategy: your home page!
Author
Publisher
James Blews Consulting LLC
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